Wednesday, 2 December 2015

Jaeger: Boutique shopping on George Street

Jaeger have recently re-opened in Edinburgh to join some of the best premium boutiques on the much coveted strip of George Street towards St Andrews Square. Having previously been located towards the West End of George Street, this new location suits the brand much better and has been opened as one of Jaeger's flagship concept stores. As you'd expect from this heritage brand, the interior comprises of understated and modern neutrals, with beautiful touches such as bronze fittings on natural wood displaying key pieces from the seasons. The shop is split over two levels for both women and men's shopping and has opened just in time for Christmas so that Santa can bring you the lux items you deserve!

Jaeger are best known for their gorgeous coats, an obvious staple in any Scottish wardrobe. You're spoilt for choice with the range of colours and styles but it's best to visit and actually feel the quality of the wool and cashmere; you'll realise this is a coat for life, not just a season. Their classic funnel neck coats are super stylish, particularly belted up. One of the more directional pieces to cover up with is the belted duster coat, in black mohair or beige alpaca wool blends. Utterly lush and ideal for any swish holiday parties. Another key AW15 piece is their range of long line gilets, the perfect transitional piece between seasons or even to swan about indoors with during the colder months. They look far more chic than the usual crumpled cardigan or blazer and give a clean silhouette when you need to layer up.

The other items on our Jaeger lust list are their classic cashmere jumpers, with lovely jewel tones joining the usual dark and neutral tones. There's also a number of great Breton tops that you can wear with anything, our top pick being this batwing Breton number. And the range of leather accessories is oh so fabulous too. We're looking longingly at soft leather gloves (with suede trim), small boxy bags and chic waist belts too. So make sure you visit Jaeger's beautiful new boutique next time you're on George Street to browse their gorgeous collection and treat yourself or someone special!


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