Sunday, 1 June 2014

It's Braw: yummy Scottish homewares you need to own now

Dear Braw, delectable new range of top-quality, Scotland-inspired linen homewares, I’d like to say a big thank you. Thank you for the gift of time, because you’re making this blogging malark terribly, terribly easy. All I really need to do is upload some snaps of your gorgeous products, which I plan extremely soon to be draping all over my home, and then add the tagline “THEY’RE JUST BRAW”, and I’m pretty much done. Which nicely brings the waffling portion of this blogpost to a close.

ONLY JOKING. It’s still me! The fact is, courtesy of a burgeoning love of off-high street boutiques and an internet of all the wonderful things just a couple of clicks away, we have more access than ever to a huge range of stunning independent design. So what makes Braw so very braw? Well...

(1) Braw's designs feature beloved Scottish icons, but wrought anew – a modern, affectionate and quirky take on the classic Heilan Coo, Scottie Dog and the Western Capercaille (that’s a grouse, to uninformed people like moi), as well as with an ode to Edinburgh’s famously stunning architecture, all lovingly hand-illustrated.

(2) The quality is awesome. A true labour of love for Braw’s creative director Gabrielle Schoenenberger, she painstakingly sourced the perfect components for each item, from thick, top-notch Wexford linen to the best apron ties that will knot just-so in the perfect bow (seriously, there was an actual testing process). Produced in by an independent, family-run business in the UK, it’s super ethical as well.

(3) You get all the above without spending the earth - tea towels at £12.50, bags at £20, totes essential cushion covers at £29 and my FAVE, aprons at a mere £25 (I want ALL, that’s ALL the aprons Santa take a memo for December please thank you).

I utterly love every piece in Braw's collection - but here are some of my faves. Feast your eyes on these, then fetch your purse.

Helian Coo cushion (£29). The wee scones.

Edinburgh Illustration apron (£25). Oh me oh my. Gaby used different calligraphy pens to capture the architecture's fine detail.
I'm can't resist the Singing Capercaillie one too (also £25). Look at them tootling away.

Scotties and sausages, together at last (£20). These cotton hopsack beauts come in both book bag size and a roomier beach bag.
 I tried to pick a teatowel, but couldn't. I love them all. A snip at £12.50. See the full collection.

You can pick up these beautiful wares over at the Braw website, and Edinburgh dwellers can head along to Clementine in Bruntsfield. You can also follow Braw on FacebookTwitter and Instagram.


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